Marketing ManagerKew House School & Kew Green Preparatory School
Lead marketing and communications across two ambitious London schools — shaping the story, growing enquiries and delivering campaigns that fill our classrooms.
Marketing that shapes reputation and fills classrooms.
We are looking for an ambitious Marketing & Communications Manager to lead marketing and communications across two of our schools — Kew House School and Kew Green Preparatory School — including Kew Green Nursery, which is attached to Kew Green Preparatory School.
Working closely with our Head Teachers and Admissions team, you will own the annual marketing plan for your schools, driving enquiries, registrations and applications while protecting and growing each school's reputation.
You will line manage the Marketing & CRM Executive and collaborate with our Visual Content Designer to deliver campaigns, communications and events that support admissions targets.
Two schools, one shared story.
Kew Green Preparatory School
A happy, ambitious prep school beside the river, with a strong local community and exceptional academic outcomes. Kew Green Nursery is attached to the school.
Kew House School
A vibrant, ambitious, co-educational senior school in West London, known for its warmth, creativity and outstanding pastoral care.
Grow enquiries. Protect reputation. Deliver events that convert.
You will provide effective and inspiring external and internal marketing for prospective and current parents, staff and pupils — owning the annual marketing plan and delivering campaigns, communications and events that support admissions targets.
Enquiries & Admissions
Grow enquiries, registrations and applications through targeted campaigns.
Reputation
Protect and grow each school's reputation with consistent, brand-led storytelling.
Events
Own marketing for Open Events — driving attendance and conversion.
What you'll be doing, day to day.
Admissions marketing
- Develop and deliver annual marketing plans for assigned schools.
- Work closely with Admissions to increase enquiries and applications.
- Promote Open Events and measure conversion.
- Monitor the admissions pipeline and adjust marketing activity accordingly.
Content & communications
- Lead content planning for websites, newsletters and social channels.
- Gather stories from across school life.
- Produce engaging copy for digital and printed communications.
- Ensure brand consistency.
Campaign management
- Brief and work alongside the Marketing Executive on paid campaigns.
- Develop campaign briefs for recruitment, Sixth Form, scholarships and events.
- Review campaign performance and optimise activity.
Website
- Own website content for allocated schools.
- Keep information accurate and current.
- Improve user journeys to maximise enquiries.
Events
- Lead marketing for Open Days and admissions events.
- Coordinate marketing support before, during and after events.
- Ensure photography and video are captured.
Stakeholder management
- Build strong relationships with Heads, Admissions and teaching staff.
- Identify marketing opportunities across departments.
- Market internally to key stakeholders.
How we'll measure impact together.
Monthly reporting
- Enquiries
- Applications
- Campaign performance
- Website traffic
- Social engagement
- Event attendance
Success measures
- Enquiry growth
- Open Event attendance
- Website conversions
- Parent engagement
- Admissions conversion
- Delivery of campaigns on time
Additional measures — Prep School
Ready to join us?
We'd love to hear from you. Please send your CV and a covering letter telling us why this role is right for you.
Please also complete our application form and return it with your application.